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Advantage Ip: Profit From Your Ideas Jean D. Sifleet

Advantage Ip: Profit From Your Ideas

Jean D. Sifleet

Published
ISBN : 9780741427083
Hardcover
157 pages
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 About the Book 

The creators of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, PlayDoh, Hotmail, Snugli and Curves all made smart moves regarding intellectual property that ensured long-term profits and a competitive advantage. Advantage IP provides vividMoreThe creators of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, PlayDoh, Hotmail, Snugli and Curves all made smart moves regarding intellectual property that ensured long-term profits and a competitive advantage. Advantage IP provides vivid case studies and easy-to-understand charts, explanations and resources on when, why and how to use intellectual property protection measures. Anecdotes and strategic principles make it clear not only how smart businesses and creative artists, musicians, photographers and business owners can prevent legal problems regarding their ideas but also gain the maximum return from the value of their ideas in the marketplace.